The worlds of fashion and gaming have been a large part of Jelena’s life. She used to see them as two separate things but now she sees how connected they are. Stereotypically, video games are perceived as masculine, and that stereotype is outdated and incorrect. This year, Jelena looked into diverse representation in video games and how fashion is helping to break the idea of masculinity in the game industry.

This project explores the growing relationship between the fashion industry and the game industry. Using a combination of fashion forecasting and classical mythology research, Jelena created an original concept for a video game called Signus. Three main characters play a central role in Signus, each of whom is diverse and unique in their own way. Along with a website, trailer, comic book, virtual world, and concept art, Jelena produced a photoshoot featuring the characters as her virtual models.

The full project is available to view in the second website link below