Alison Grace
Hello, I’m Alison, a 3rd year graphic design student. My main interest revolves around image making, regularly using mediums like photography and film.
This project focuses on semiotics in visual advertising. We are constantly exposed to ads, from the streets to our homes, and in various forms. The advertising industry is part of our everyday culture, communicating with us various messages through texts, images, and sounds. By deconstructing elements of adverts, I’m hoping to understand the theories and ideologies of semiotics within, and educate others on the strategies used in marketing. What are the different semiotic elements of an advert? Does the viewer/reader need to fully understand every aspect and its message? And what role does he have in this exchange?
As well as creating a video, I wrote an essay on the controversial advertisement and the different ways semiotics is used in this medium.
Contact Alison Grace
- Websites
- https://alisongrace.cargo.site/
- https://www.instagram.com/onefacethousandfaces/
- https://www.linkedin.com/in/alison-grace-4b50aa116/
- @a.g_graphicdesign