Many of us avoid facing issues in our society and allow for these to continue without making any changes. For example, discrimination against gender roles and stereotypes have become a worldwide issue in today’s generation. Besides celebrity, makeup artists and brands solid in the beauty industry which has been designed that can help bring awareness of the inequality men face when wearing makeup.
As a service, we have a significant effect on our customers. We provide an online platform for young males to build new connections and experiences of wearing makeup that is not possible with any other service today. Our idea is to ultimately normalise men wearing makeup and aim towards changing the norms of society, equality of gender, individuality and self expression.