Bad Habits is a concept for a free, online platform, designed to educate young adults about the impact of the fashion industry on the environment. It is a resource for encouraging sustainable behaviour through repair tutorials, rental and resale brand directories, quizzes and more – it is also a collaborative space for brands and creatives alike to work together towards this common goal. Bad Habits plays on nostalgic media of the late 90’s/early 00’s like Top-Trumps cards and low-fi PC-gaming, to engage these gen-z/millennial shoppers.

Bad Habits uses custom-coding, animation, digital illustration, and playful design to create an engaging interactive experience for learning and long-term behaviour change.