My final project titled ‘The Reality of the 50s’ is a research-led project that aims to critique the devaluation, idealisation and the female fetish in beauty advertisements of women in the 1950s.

Therefore, American  high-end  quality  magazines  and  service  magazines  such  as  Vogue,  Harper’s Bazaar, Life Magazine and Cosmopolitan will be the focus for my practice. All of them are targeting women from the 1950s showcasing similar products emphasised by the simultaneous emergence in their adverts.  Therefore, the aim of this project is to emphasise and criticise the controversial parts of these advertisements to the public. This means to showcase the ongoing problem of the underlining intention of the advertisement world of the 1950s.

The final video outcomes have been created by using a kaleidoscope and have been divided into three categories. The female appearance, male gaze and the dependent woman.