My Final Major Project is a music video for the band “Branded Human” performed by Dave Vickers and Mark Eggleston, my father. The music video is my own interpretation based on the lyrics, the style of the song and the speed, where I envisioned a single person being put through an intense situation that they have unfortunately stumbled into, causing them to face the danger and take risks to move on. The music video was inspired by a form of animatic, specifically the style of Picture Music Video (PMV) where it contains a series of static or still images that contain some minor animations in those same images, and the typography, where the lyrics appears in sync with the song itself.

The development process uses hand drawn illustrations with the character’s poses based around numerous photographs of me preforming them, with the environments were also illustrated by me through my sketchbook with the scenes being designed to look like a miner’s cave. This is a song that is both a tribute to my Dad as a way of saying thank you and it’s also used as a promotion for the band’s music alongside myself as an illustrator.

– Joe Eggleston, Design for Digital Media, 2022