Casineo is the safe and social gambling experience.
Casineo provides emerging gamblers with a new way to gamble, where responsible gambling features are embedded throughout the collective casino experience.
Gambling experiences are currently being designed to increase excitement and to activate users, with the use of flashing lights, activating colours and loud noises. Although this drives user engagement, it has the potential to negatively impact some users, promoting problematic gambling tendencies.
This project does not propose the eradication of all activating gambling designs, rather it aims to portray the ways in which gambling companies can compromise, embedding deactivating experiences throughout their products. The project focusses on provoking conversations within the industry regarding how design can positively impact on responsible gambling behaviour.
The Casineo Roulette Table, which acts as the focal point of this project, has been designed with responsible gambling at the heart of the decision making process.
The product uses deactivating colours, minimises activating sounds, slows down the gambling process and fosters social collisions. By doing this, the product is able to control the affective state of its users, mitigating negative gambling behaviour.