The BA (Hons) Fashion with Business Studies course is a rare mix: combining highly creative design with business studies integrated throughout the whole student experience. This unique combination assists our graduates to become skilled and inspiring fashion practitioners with a real world understanding of the fashion industry. A year spent working in the industry during the third year opens them up to a wealth of experience and opportunities. This years’ graduates have already worked with an impressive range of international fashion designers and brands, giving each of them a first-hand understanding of what it means to work in this highly competitive and rewarding field.
This years’ Graduates have explored a wide range of subjects and creative concepts to produce highly creative collections with individuality, quality and craftsmanship at their heart.
With their final year fully encompassed by the coronavirus pandemic, this year group has shown extreme perseverance and adaptability in the realisations of their graduate collections. With the opportunities for fully fledged runway presentations looking unlikely, students sought other means to showcase their work, leading to the creation of a fashion film and accompanying look-book. With each student having the opportunity to showcase two looks from a diverse range of specialisms including menswear, sportswear, evening wear and accessories with sustainability central to the design process of many.
The work they have gone onto produce and represented here, is a testament to their creativity, agility, resourcefulness and problem solving as well as a demonstration of their commitment to the subject, their own work and creative ideas.
We would like to take this opportunity to congratulate this years’ graduates on an impressive range and demonstration of creativity and skill and to express my gratitude and thanks to the dedicated and talented team of technical staff and academics who have guided, mentored and supported these students throughout the course and in particular during these challenging times.
Thank you also to the students’ amazing family and friends who have been there to provide financial and moral support throughout, we know how much this means to them all.
Congratulations and good luck to this remarkable Class of 2021, we wish you all the very best, as you make the next steps on your journey into what we hope will be exciting and fulfilling careers.
You can view the collective 2021 Graduate Fashion Film below